Fractional CMO &
Growth Partner
Transform the revenue. Build the growth. Implement cutting-edge DTC strategy for fast-growing brands.
Fractional CMO Consultant
- In business since 2018
- Officially certified in Meta and Pinterest
- Experience with more than 5+ million EUROs in ad spend across Pinterest + Meta
10x
Avg ROAS5+
Years
Advanced Tracking & Attribution
Full setup of modern tracking infrastructure including server side tracking, conversion APIs, and reliable attribution systems.
Pinterest Advertising Specialist
One of the few consultants focused deeply on Pinterest as a growth channel.
Landing Page Optimization
I analyze landing pages, and user journeys to improve conversion rates so the traffic actually turns into customers.
Access to Lean Execution Teams
I have built a network of skilled Indonesian specialists. Clients can access high quality design, development, and marketing support at a fraction of Western costs.
Creative Specialist Network
I help brands find the right creative specialists and build structured testing systems so campaigns can scale without wasting budget.
Meta Advertising
Scaling brands through campaign architecture, creative direction, and performance optimization.
Trusted by Leading Brands
I've spent years creating strategy and running campaigns for fast-growing companies and established brands. Finding solutions to complex business problems is what I'm good at.
View full client list
Ads Are Only Half the System
They focus on driving traffic but neglect what happens after the click. That is where most growth is lost.
Ad Spend Leaks
Thousands spent driving traffic to pages that don't convert. No system to catch the waste.
No Clear Journey
Visitors land on your site but don't know what to do next. The path to purchase is broken.
Missing Trust Signals
Your page doesn't build enough confidence to drive action. Social proof and credibility gaps kill conversions.
Marketing Works Best When Everything Is Connected
Most agencies only manage the advertising. They launch campaigns, optimize bids, and report on click metrics. But they rarely look at what happens after the click.
My approach is different.
Advertising, landing pages, and conversion strategy are not separate workstreams. They are one connected system. When you treat them as isolated pieces, you lose performance at every handoff.
When the entire journey is aligned, performance improves at every step and the compounding effect is significant.
That is where most hidden growth usually sits.
Audit Current Performance
Identify where money is being wasted and where conversion can improve.
Build Conversion System
Redesign landing pages and buying journey to maximize every click.
Optimize & Scale
Increase ad spend on what works, eliminate what doesn't, and scale profitably.
Case Studies
Proven growth for ambitious brands
BLUE Sportswear
From Ads to CMOOptimizing conversion rates and customer journey for one of Scandinavia's leading sportswear brands, driving measurable growth across all digital channels.
Fulkrum Health
Fractional CMOOptimizing conversion rates and customer journey for an innovative health technology company, building scalable acquisition systems from the ground up.
Brand Properties
Specialized platforms under the Lucas Nygaard umbrella
The Pinterest Guy
Pinterest advertising and marketing expertise for brands looking to scale on the platform.
thepinterestguy.com
Influence Media
Full-service digital marketing and growth agency built for ambitious brands.
influencemedia.dkInterested in partnering or learning more about our ecosystem?
Get in TouchWhat Clients Say About Working Together
Lucas has done a fantastic job :-) He has helped our brand Blue Sportswear achieve greater awareness and increased sales through social media.
We are averaging around a 1.5% conversion rate, a 15+ ROAS, and over +900.000 organic Pinterest views every single month in our focus markets in Indonesia, Singapore, and Malaysia.
I've had a great experience working with Lucas and his agency, Influence Media. He consistently stands up for his clients, knows every detail, and always pushes for their success. Thanks to his readiness for innovation and strong belief in Pinterest, we achieved at least 8x Order value growth for one of his clients on the platform.
Is Your Brand Ready to Scale?
Take this 60-second assessment to find out
What's your current monthly revenue?
How much are you spending monthly on paid advertising?
What is your biggest growth challenge right now?
Do you currently have a dedicated marketing leader?
Your Brand Is Ready to Scale
Based on your answers, you could benefit from a strategic growth partner. Let's discuss how to unlock your next phase of growth.
Book a Free Strategy CallWays We Can Work Together
For eCommerce brands generating €20,000+ per month looking to scale profitably
Strategy Plan
We get access to your marketing platforms and identify the biggest opportunities for growth.
- Where money is being wasted
- Where conversion can improve
- Where you should increase investment
- Live presentation of strategy plan
Strategic Sparring Partner
You execute. I help you think sharper. Unlimited strategic guidance to keep you focused on what moves the needle.
- Unlimited Slack access
- Biweekly strategy sessions
- Campaign & creative review
- Landing page optimization
Paid Social Management
We execute and manage your paid social advertising across all major platforms.
- Full campaign management
- Creative strategy
- Performance reporting
- Ongoing optimization
Fractional CMO
Senior marketing leadership without hiring a full-time executive.
- Marketing strategy & execution
- Team leadership
- Conversion optimization
- Development support
Real Impact
Insights
Latest thinking on scaling modern brands
Lucas Nygaard
Growth strategist and fractional CMO helping ambitious brands scale profitably
Building Structured Growth Systems
Lucas Nygaard is a growth strategist and fractional CMO who helps ambitious brands scale through structured systems.
Throughout his career, he has partnered with multiple eCommerce and DTC brands, building growth engines that deliver predictable, scalable results.
His strategic thinking reflects the ENTJ personality type: direct, systematic, and always focused on the most efficient path to results.
Lucas works closely with founders and leadership teams to align marketing, conversion, and revenue into one connected growth system.
Ready to Scale?
Book a free strategy call and discover how we can build a growth system that drives real, measurable results for your brand.