Danish, based in Bali. For the past 7 years I've helped 50+ brands turn scattered marketing into one connected growth system — ads, conversion, tracking and retention that actually talk to each other. These days, with AI doing a lot of the heavy lifting.
Engagements where I owned the outcome — no inflated logos, no "contributed to".
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From selling through Instagram DMs to an international brand live in 🇮🇩 🇲🇾 🇸🇬 — Shopify, email, tracking and ads, built from scratch.
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My first client — six years later, still my client. From Denmark-only to four European ad markets 🇩🇰 🇫🇮 🇳🇱 🇩🇪, through great months and tough ones.
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Pediatric osteopath Nicolas Grimaldi has 6M+ followers — but a store that didn't convert. New Shopify build + CRO in five focused months.
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Independent UK streetwear in the world's most crowded ad market 🇬🇧 — until we gave them a channel the competition ignores, and Pinterest outperformed Meta.
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Australia's silk house on Pinterest 🇦🇺 — creatives so native that other Pinterest experts turned them into their own case study. The 13.15x ROAS says the rest.
Silk Laundry
and the archive
More cases in the archive — H2O Sportswear, Espresso House and 45+ others. Ask me about them on a call. ☕️
A full content engine for Island Rituals, a skincare brand: landing page, video ads and email flows, produced with my AI pipeline. Days, not weeks. Scroll them. They're real.
case study is coming soon.Numbers, screenshots and the pipeline behind it all.all of it made with AI. all of it selling ✳︎
A phone platform for Danish clinics. Designed, coded and shipped by one person, with Claude as the engineering team. Live in real clinics today.
A patient calls the clinic. Ulla answers instantly. 24/7, never busy, never on lunch break.
She asks what it's about and collects the patient's ID. Politely, in natural Danish.
The patient gets a text confirming their time. No hold music was harmed.
The secretary sees everything on screen and keeps the medical judgment. The boring work is gone.
if I can build her, imagine your marketing stack ✳︎
Every engagement is scoped to your brand, so none of these come with a price tag. You get a clear price on the first call, before we hang up.
Outsource the whole thing. I run your growth end to end: strategy, ads, creatives, tracking and the AI systems behind them. CMO level ownership without the full time hire.
Internal tools, dashboards and MVPs built at AI speed. From idea to working product in days, not months. Ulla above was built exactly this way.
Keep your team, upgrade its output. Creative pipelines, landing pages, email flows and reporting that produce like a team of five.
30 minutes on your setup. You leave with a plan and a clear price, whether we work together or not.
The highest ROI fixes ship first: tracking, creatives and the low hanging fruit.
The AI stack gets built around your brand: pipelines, reporting, automations.
I stay on as your growth partner and everything keeps improving month over month.
This is not a metaphor. These agents run in my stack today, built and managed by me, working around the clock.
the agents do the volume, I do the judgment ✳︎
Here's what I can: marketing that grows e-commerce brands. I work like an architect — design the system, build every part, connect it all. And with AI in the toolbox, there isn't much I can't build anymore.
real numbers, real account 📊Campaign architecture, creative direction and daily optimization across Meta, Pinterest and Google. Not click-reports — profit, tracked server-side. The receipts are in the cases above.
built this from scratchFull Shopify stores built from scratch, landing pages and buying journeys tuned page by page — plus server-side tracking, so every decision runs on numbers you can trust.
This is where I'm ahead of the curve. If it can be built with AI, I can build it: research, creative production, reporting, automations — all the way up to complete software platforms like Ulla, the phone-answering AI (see Dots Connected). Your marketing stack is the easy part.
real profit dashboard 📈Senior marketing leadership without the full-time hire: strategy, prioritization, hiring and team direction. The role I've played for BLUE Sportswear and Make Them Jealous for years.
and what I can't? Shoot your campaign, cut your hair or sit through two-hour status meetings. Everything else? Call me an architect — if it can be built, I can build it. 🏗
Fair question. I trained inside the agency world — that's exactly why I left it.
no hate to agencies — some are brilliant. But if you're doing €20K-500K a month, you don't need fifty employees. You need one person who gives a damn. 🤝
For ambitious e-commerce brands ready to grow. We go through your goals, I take a look under the hood — and we find out if I'm the right partner.