Fractional CMO &
Growth Partner
Transform the revenue. Build the growth. Implement cutting-edge DTC strategy for fast-growing brands.
Fractional CMO Consultant
- In business since 2018
- Officially certified in Meta and Pinterest
- Experience with more than 5+ million EUROs in ad spend across Pinterest + Meta
10x
Avg ROAS5+
Years
Advanced Tracking & Attribution
Full setup of modern tracking infrastructure including server side tracking, conversion APIs, and reliable attribution systems.
Pinterest Advertising Specialist
One of the few consultants focused deeply on Pinterest as a growth channel.
Landing Page Optimization
I analyze landing pages, and user journeys to improve conversion rates so the traffic actually turns into customers.
Access to Lean Execution Teams
I have built a network of skilled Indonesian specialists. Clients can access high quality design, development, and marketing support at a fraction of Western costs.
Creative Specialist Network
I help brands find the right creative specialists and build structured testing systems so campaigns can scale without wasting budget.
Meta Advertising
Scaling brands through campaign architecture, creative direction, and performance optimization.
Trusted by Leading Brands
I've spent years creating strategy and running campaigns for fast-growing companies and established brands. Finding solutions to complex business problems is what I'm good at.
View full client list
Ads Are Only Half the System
Many brands focus only on driving traffic through advertising. But the real problem often appears after the click.
Ad Spend Leaks
Thousands are spent driving traffic to pages that fail to convert. The problem is rarely the ads themselves.
No Clear Journey
Visitors arrive on the site but do not know what to do next. Without a clear path, most traffic leaves.
Missing Trust Signals
If the page does not build trust or guide users toward a decision, conversions drop dramatically.
Marketing Works Best When Everything Is Connected
Most agencies only manage the advertising. They launch campaigns, optimize bids, and report on click metrics. But they rarely look at what happens after the click.
My approach is different.
Advertising, landing pages, and conversion strategy must work together.
When the entire journey is aligned, performance improves dramatically because the traffic you are already paying for starts converting at a higher rate.
That is where most hidden growth usually sits.
Audit Current Performance
Identify where money is being wasted and where conversion can improve.
Build Conversion System
Redesign landing pages and buying journey to maximize conversions.
Optimize & Scale
Increase ad spend on what works, eliminate what doesn't
Case Studies
Proven growth for ambitious brands
Brand Properties
Specialized platforms under the Lucas Nygaard umbrella
Pinterest Marketing
The Pinterest Guy
Pinterest advertising and marketing expertise for fashion and lifestyle brands.
Digital Marketing Agency
Influence Media
Full-service digital marketing and growth agency based in Denmark.
Interested in partnering or learning more about our brands?
Get in TouchWhat Clients Say About Working Together
Lucas has done a fantastic job :-) He has helped our brand Blue Sportswear achieve greater awareness and increased sales through social media.
We are averaging around a 1.5% conversion rate, a 15+ ROAS, and over +900.000 organic Pinterest views every single month in our focus markets in Indonesia, Singapore, and Malaysia.
I've had a great experience working with Lucas and his agency, Influence Media. He consistently stands up for his clients, knows every detail, and always pushes for their success. Thanks to his readiness for innovation and strong belief in Pinterest, we achieved at least 8x Order value growth for one of his clients on the platform.
Ways We Can Work Together
For eCommerce brands generating €20,000+ per month in revenue.
Strategy Plan
We get access to your marketing platforms and identify the biggest opportunities to grow your business.
- Where money is being wasted
- Where conversion can improve
- Where you should increase investment
- Live presentation of strategy plan
Strategic Sparring Partner
You execute. I help you think sharper. Unlimited strategic sparring via Slack and biweekly meetings.
- Unlimited Slack access
- Biweekly strategy sessions
- Campaign & creative review
- Landing page optimization
Paid Social Management
We execute and manage your paid social advertising. A partner who thinks about both performance and brand.
- Full campaign management
- Creative strategy
- Performance reporting
- Ongoing optimization
Fractional CMO
Senior marketing leadership without hiring a full-time CMO. Complete marketing system transformation.
- Marketing strategy & execution
- Team leadership
- Conversion optimization
- Development support
Real Impact
Insights
Latest thinking on scaling modern brands
Lucas Nygaard
Growth strategist and fractional CMO helping ambitious brands scale profitably
Building Structured Growth Systems
Lucas Nygaard is a growth strategist and fractional CMO working with ecommerce brands that want to scale their business.
Over the past years he has helped more than 50 brands grow through structured paid acquisition, improved conversion systems, and better marketing infrastructure.
Lucas focuses on the full customer journey. Not just ads, but also tracking, CRO, and the buyer journey, without sacrificing brand integrity.
He works closely with founders and marketing teams to turn marketing tactics into a structured growth system.
Ready to Scale?
Book a free strategy call and discover how we can build a growth system that drives real, measurable results for your brand.