A silk house with a global audience.
Silk Laundry makes one thing, beautifully: silk. Timeless pieces, considered design, and a customer who plans her wardrobe rather than impulse-buys it. She lives in Melbourne, New York and Paris — and long before she buys, she’s already moodboarding on Pinterest.
That makes Pinterest less of an "extra channel" and more of home turf. Our job was to treat it that way.
Creatives that belong on the platform.
High-performing Pinterest ads look nothing like Meta or TikTok winners. We build Silk Laundry’s account on that truth:
- Editorial stills, not ad-formats — the campaign imagery blends into the feed people came to browse
- Full-funnel structure across Australia, the US and Europe
- Server-side conversion tracking — every scaling decision on numbers we trust
- Always-on — Pinterest compounds; we let it
13.15x — account-wide, in a single month.
One recent month tells the story: A$106,206 in attributed order value across the account at a 13.15x total checkout ROAS — with top campaigns running between 15x and 35x. Not a lucky week. The channel’s baseline.
When your ads become someone else’s case study.
The strangest compliment we’ve received: a Pinterest marketing expert built an entire carousel teaching her audience from Silk Laundry’s ads — picked from her own feed as the inspiration of the week.
And the best part: forwarding it to the client’s team.
when the competition studies your work, keep doing it 📌