Everyone fights in the same auction.
UN:IK is the home of independent unisex streetwear — young creatives, exclusive drops, collabs with everyone from padel clubs to Guinness. Great brand, loyal audience. The problem was the same one every UK streetwear brand has: everybody's growth plan is the same Meta auction, and it gets more expensive every quarter.
The brand needed a second engine — one where fashion performs and the competition is still asleep.
Pinterest, done natively.
Pinterest is where people plan what they'll wear next — and for fashion it has quietly matured into a real performance channel. We built the account the way the platform rewards:
- Native creatives — shots and copy that blend into the feed instead of screaming "ad"
- 15 countries targeted from day one — streetwear travels
- Respecting the ~2-week learning phase — no panic edits while the algorithm calibrated
- Account structure built with the official Pinterest agency team
8.16x across the account. Better than Meta.
The proof landed fast: an 8.16x total checkout ROAS across the account — best campaigns between 9x and 11x — and it beat the brand's Facebook ROAS. But this isn't a lucky screenshot: the channel kept compounding, and today it does around £96K a month in attributed revenue. Pinterest went from experiment to permanent growth engine.
Straight from the founder, mid-campaign.
No polished testimonial — just the message that landed while the campaigns were running:
Pinterest is now a permanent line in the budget — the unfair channel the rest of the UK streetwear scene still hasn't priced in.
while everyone bids on Meta, the planners are on Pinterest 📌